If marketing is defined as lowering or removing objections to making a purchase, Internet marketing, a part of the digital world we live in, performs this task well.
Use of video marketing
With 9 in 10 marketers stating videos give them a positive ROI, if it is not in your self-storage business plan, you are bold or have something else up your sleeve (2). Videos bring your storage units to life. They make it easier for customers and prospects to visualize using them.
In addition, videos make it easy for your marketing to go viral. Even in the pre-marketing technology age, word-of-mouth has always been an important advertising medium, not forgetting free! Technology has just given it the punch-and-kick to make it more effective.
Whether you use videos to conduct virtual tours or feature how your storage units are used, they can make a difference in the effectiveness of your advertising. Of course, the production quality needs to be of the highest standards possible, even if it is shot on a smartphone.
Social Media Strategy
A comprehensive social media strategy is important. With the variety of social media channels available today, orchestrating their use ensures you maximize the potential returns.
Each of the social media channels has its respective applications. Facebook, for example, is strong in its social component. Families and friends use it a lot to stay in touch. Instagram and TikTok tend to be more user-generated content. If you are using influencer marketing, Instagram and TikTok are the most likely platforms to use.
Not all Internet marketing activities are designed to close a sale. Some can be used as part of your engagement strategy. Posting content on home designs or household gadgets may appear irrelevant with regard to self-storage units, but they appeal to the same target audience - homeowners or renters. Sharing usable content is a way of staying engaged with your target audience.
With the right targeting, messaging, and execution, pay-per-click (PPC) advertising can yield good returns. Although it is possible for you to DIY a PPC campaign - there are plenty of resources online to guide you - it is probably best to work with a self-storage advertising agency.
First, they can help you set up the goals. Second, they have the expertise and tools to optimize the use of PPC in your advertising. Third, PPC is a very dynamic advertising strategy. You may not have the time or intimate knowledge to make it work hard for you. The agency, however, has.
Self-Storage Facility Management Software
From knowing the number of available storage units and their location within the facility to allow customers to view their storage units in real-time, self-storage facility management software manages the business 24/7.
Regardless of the size of your business, having self-storage facility management software makes it much easier to run it. It keeps you on top of things at a glance and, at the same time, enables you to drill in on specific issues when you wish to.