Gone are the days of the humble Yellow Pages. If you want your customers to find your business, you’ve gotta meet them online.
But not just any digital marketing strategy will work. Nope. Unlike the fashion industry, you won’t get many customers from influencers making videos in one of your self-storage units telling their followers how awesome your place is and that it’s “totally THE place to be seen, everyone!” Nor will you have much luck getting new customers from creating a sassy Twitter account that has a witty self-storage focused remark for any popular topic trending at the time.
No, what you really need is to start using ads. Specifically, PPC ads.
But let’s rewind a bit before we tell you how self-storage PPC experts can help you leverage this powerhouse digital marketing tool to greatly drive up your occupancy rates.
First, you need to know what PPC ads are.
PPC stands for Pay Per Click and refers to a specific type of online advertising. Unlike more traditional online adverts, where you pay for your advert to be displayed, PPC ads allow you to put your name out there and only pay when someone actually clicks on your ad. And with self-storage PPC specialists on your side, you’re bound to convert a great deal of those clicks into paying customers!
That’s where self-storage PPC consultants come in handy. They help you take out all the guesswork that goes into building an advert that works, finding out who could potentially be looking for your self-storage business, and doing vital keyword analysis (you know, the super “techy” bit that can cause you a headache if you don’t know what you’re looking for. With this, self-storage specialists are able to put together a compelling and satisfying customer journey that takes your potential customers from seeing your ad to signing their virtual renter's contract on their very own self-storage unit in your facility.
A well-planned, expertly carried out self-storage PPC ad campaign is exactly what every storage unit business needs to elevate its digital marketing strategy and start filling as many storage units as possible. Because who wants a facility filled with empty storage units - where’s the fun in that?
So now you know what a PPC advert is, let’s start getting into the fun part - how self-storage PPC can elevate your self-storage business to the next level!