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Gone are the days of the humble Yellow Pages. If you want your customers to find your business, you’ve gotta meet them online.

But not just any digital marketing strategy will work. Nope. Unlike the fashion industry, you won’t get many customers from influencers making videos in one of your self-storage units telling their followers how awesome your place is and that it’s “totally THE place to be seen, everyone!” Nor will you have much luck getting new customers from creating a sassy Twitter account that has a witty self-storage focused remark for any popular topic trending at the time.

No, what you really need is to start using ads. Specifically, PPC ads.

But let’s rewind a bit before we tell you how self-storage PPC experts can help you leverage this powerhouse digital marketing tool to greatly drive up your occupancy rates.

First, you need to know what PPC ads are.

PPC stands for Pay Per Click and refers to a specific type of online advertising. Unlike more traditional online adverts, where you pay for your advert to be displayed, PPC ads allow you to put your name out there and only pay when someone actually clicks on your ad. And with self-storage PPC specialists on your side, you’re bound to convert a great deal of those clicks into paying customers!

That’s where self-storage PPC consultants come in handy. They help you take out all the guesswork that goes into building an advert that works, finding out who could potentially be looking for your self-storage business, and doing vital keyword analysis (you know, the super “techy” bit that can cause you a headache if you don’t know what you’re looking for. With this, self-storage specialists are able to put together a compelling and satisfying customer journey that takes your potential customers from seeing your ad to signing their virtual renter's contract on their very own self-storage unit in your facility.

A well-planned, expertly carried out self-storage PPC ad campaign is exactly what every storage unit business needs to elevate its digital marketing strategy and start filling as many storage units as possible. Because who wants a facility filled with empty storage units - where’s the fun in that?

So now you know what a PPC advert is, let’s start getting into the fun part - how self-storage PPC can elevate your self-storage business to the next level!

Targeted PPC Ads For Self Storage Facilities

We mentioned earlier that influencer and social media ads don’t really work when it comes to attracting new customers to your self-storage facility. And there’s one glaringly obvious reason why. When it comes to self-storage, there are two main criteria customers look for when renting a storage unit. The first is whether or not they actually need to rent a storage space because throwing things out isn’t an option (minimalism isn’t for everyone, and that’s ok!). The second is finding self-storage locations that make sense for them. People aren’t going to travel for hours to secure self-storage (unless they absolutely have to). Most people have a hard limit of around a 7 - 10 miles radius from their home. Influencers target a general audience, but you need to target a much more nuanced clientele.

And that’s exactly what targeted PPC ads for self-storage facilities are all about.

When you create a PPC ad, you get to choose who you want to see your advert based on a series of specific keywords and criteria. To clear up any confusion, a keyword is simply a word or phrase you put into a search engine (like Google). So when we talk about picking keywords that will get you the right audience, we mean choosing the right words and phrases that your potential customers are likely to type into Google (yes, other search engines exist, but let’s be honest, most people are using Google1). So for your PPC adverts, you may want to use a keyword like “Self Storage Facilities Near Me.” As Google knows the location of your business (you will have entered this information already), anyone who enters those keywords will be shown results of self-storage locations near them. And if you have a PPC ad out, you’ll be at the top of that list. Pretty cool, huh?

Self Storage Pay Per Click Campaigns

Wouldn’t it be cool if you could launch one pay-per-click advert and suddenly be inundated with renters racing to book one of your storage units? Unfortunately, unless you’re a highly established brand with a household name reputation, it’s going to take a bit more work than that. Luckily, we’re experts when it comes to self-storage pay-per-click campaigns, so we’re going to tell you exactly what goes into building a high-converting pay-per-click ad campaign for your self-storage business.

The idea of PPC ads is to serve as the first point of call in your potential customers’ self-storage solutions journey. We’ve touched on the importance of using keywords so that customers come across your business as one of the best self-storage locations in the area. But what good is a click if you can’t seal the deal? All it does is drain your digital marketing budget. But a self-storage PPC specialist knows exactly how to make every single click count.

A pretty PPC advert gets your target clientele through to your website. From there, your website does the heavy lifting. Here, your future customers can see what your facilities look like, how much you’re charging any extra amenities you offer. And that will be the final part of the equation in getting them to sign the rental contract on their storage unit.

So you might be wondering why you should bother having a PPC campaign if your website has to do a lot of work, too. So let’s break it down. There are millions of websites on the internet, and plenty of them deal with self-storage. Whether that’s real estate, marketers, home improvement bloggers, or self-storage facilities themselves. And because of that saturation, it’s really hard for websites to reach the first couple of pages of Google. It takes many years and countless SEO (search engine optimization) pages to get there.

By running PPC ads, you jump the queue and put yourself at the top of the first results page, meaning you’re no longer an anonymous self-storage provider in the shadows… you get to take center stage.

Self Storage PPC Management

The key to any successful PPC campaign is to manage it properly. And to do so, you have to be flexible in your approach. Hey, nobody said PPC advertising for self-storage would be easy!

It’s not hard to think creating an appealing PPC ad that has the perfect keywords, catchy headline, and enough curb appeal to redirect traffic is all you have to do before customers reach your website. But just like a luxury pool in a 5-star hotel, you’ll need to keep up with the maintenance if you want it to keep working.

You see, PPC advertising for self-storage is dependent on quite a few things. For example, how are your occupancy rates looking? When you need to fill more units, you’ll want to invest more in PPC advertising for self-storage. But, if you’re at capacity and there’s no room at the inn, you’d be bleeding money to continue paying for ads.

Another factor to manage is the PPC optimization for self-storage occupancy in your facility. Needs change, and the reasons people want to rent a storage unit do, too. For example, you may highlight storing winter ski gear during the summer months and using self-storage to help home improvements around the New Year. When you use a self-storage PPC agency, they’ll be able to monitor which keywords are getting you the best conversion rates and advise you on whether you should consider investing more or less into your PPC ad campaign.

The flexibility of self-storage PPC management is that you get the best value for money on your digital marketing efforts.

The flexibility of self-storage PPC management is that you get the best value for money on your digital marketing efforts.

PPC Strategies For Self-Storage Businesses.

It’s no secret that when it comes to digital marketing, maximizing ROI with self-storage PPC is the way to go. Effective PPC campaigns for self-storage businesses just like yours make the difference between having people stumble upon your site that have no interest in renting a storage unit and purposefully directing the right people that are going to rent from you. And through smart self-storage Google ads management, you can make sure you’re only ever paying what you need to get the results you want… meaning you can invest more money in building your self-storage empire and creating the best experience for your customers.

Now that you know the fundamentals of PPC strategies for self-storage businesses, all that’s left is to start your own PPC campaign.

Here at Adverank, we are self-storage PPC experts with years of experience helping storage businesses just like yours boost their storage unit occupancy rates through effective advertising. Our team gives you 24/7 insights into how your ads are doing, updating everything in real-time on your dedicated app portal. And because we know how important it is for you to be in control of your business, you can control everything through your dashboard via the app. Based on our recommendations, you can choose how much you spend on your PPC adverts and make executive marketing decisions. Our goal is to empower you to make the right decisions for your unique business needs.

If you’re ready to make your business goals a reality, schedule a demo with us today and see how we can help you.