Many traditional self-storage operators are still liquidating their inventory through some type of listing service and aren’t happy with the cost of generating occupancy in this manner. What most don’t realize is not only is the cost higher than PPC advertising, but it also provides no brand value whatsoever. This strategy is more akin to a hotel or airline listing site, whereby the properties receive zero loyalty or brand value and merely compete on price.
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With PPC and social advertising, NextGen operators are achieving greater results and realizing brand value at the same time. They are also feeling less downward pressure on their rates, with some even pushing rates higher because of the endless demand that online advertising can create. These operators are building brands instead of just filling up units.
Adverank has been popular for operators who have been frustrated with their current PPC strategy but is also loved by those that have never had a PPC gameplan. Adverank makes it easy to launch into the online advertising space, with a simple to use interface that puts all the decision making right in the palm of your hand. Backed by award-winning creators and our proprietary AI algorithms, Adverank helps operators achieve occupancy goals faster and more efficiently than ever before, at a cost that is much less than those liquidation sites. We also offer a full suite of marketing and agency services to help you build a higher value brand. We’ve got a lot of years of experience, credentials, and certifications to stand on.
So, give us a call today and let us be your PPC guys, or check out our popular eBooks and blogs at Adverank.com for more information. “Cloud’s in the Forecast” and “Top Marketing Challenges in 2023” have been very popular. Also, if you are going to the SSA Conference in New Orleans, then look us up and stop by our booth for a live demonstration and a chat with one of our owners. Just look for Edward our AdWords ape…he’s bananas about pay-per-click advertising!