It's no secret: marketing matters for self-storage businesses. But when trying to keep your facility running, making a TikTok is the last thing on your mind. A carefully thought-out self-storage social media marketing strategy can help you attract new audiences and keep your pipeline full.
Currently, most consumers shop for self-storage services online. A strong digital presence is a primary way to ensure you're at the top of search results when prospective customers search "self-storage near me."
Self-storage social media marketing works slightly differently than other industries regarding social media marketing. You can't exactly send out PR packages for influencers to create videos. You don't have a huge wealth of content creation opportunities. Most people are generally familiar with how self-storage works. So you have to think carefully about what you post and why your audience should care.
The best way to ensure that your marketing will work? Make sure it's unique. When considering how to stand out, you must think bigger than posting the occasional picture of an empty storage unit. Here are a few unique self-storage ideas for social media content:
Don't forget about what your audience will see once they click through from a social post. Keep your website eye-catching, engaging, and informative. Consider including specific, useful information such as live occupancy updates, sizes and dimensions of units, and unique services you offer, like mini-storage, RV or boat storage, enhanced security, 24-hour access, and climate-controlled space.
Last but not least, make sure your messaging is more fact than fiction. You need to have the proof to back it up. Did you know that 93% of consumers read reviews before making a purchase decision?⁴ Good reviews on Google can also boost your search engine performance! Referral bonuses, incentives for positive reviews, and user-generated social content are all great ways to put your existing customers to work for your business.
If you need help realistically projecting your occupancy or costs or setting realistic goals within your self-storage marketing strategy, Adverank is here to help. We offer intelligent campaign management enabled by technology. We'll give you insights that allow you to adjust and monitor your campaign in real time and pivot your goals based on data about your business and advertising performance.
Want to see it in action? Schedule a demo today.