Most businesses do not manage it on their own. Usually, a marketing agency that offers PPC management services is commissioned to undertake it. What are the characteristics of the ideal agency?
1. Industry experience and expertise
Working with an agency with a sound understanding of your industry helps. The inside knowledge can eliminate the time and costs of getting your ads off the ground. For example, they can easily and quickly list the keywords that capture your target audience's attention.
Agencies do not necessarily use similar automation tools. To illustrate, their choice of search management tools may differ. Therefore, partnering with an agency with the tools to meet your objectives makes sense.
3. Suite of services
Developing an ad is not just a matter of putting it online. There is the copywriting, visuals, and layout. In addition, market research may be needed too. Not every agency offers a full suite of services. You are better off partnering with a one-stop agency.
As a rule of thumb, the better they are, the higher their fees will be. On this note, you must be clear about the return on every dollar you spend on marketing a storage unit.
You are not an expert in PPC advertising or marketing, nor should you aspire to be, as your business sells self-storage boxes. Therefore, the agency you task to manage your PPC campaigns must provide the relevant support when needed.