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The self-storage industry has experienced steady growth in recent years, making it an attractive investment for many. A key factor in increasing profitability and ensuring your self-storage business's success is measuring and improving occupancy rates.

Largest Self-Storage Companies

Some of the largest self-storage companies include Public Storage, Extra Space Storage, CubeSmart, and U-Haul Self-Storage. These companies have maintained high occupancy rates by offering competitive pricing, convenient locations, excellent customer service, and a wide range of unit sizes.

Self-Storage Industry Outlook: A Growing Market with Great Potential

Self-storage units have become an essential component of modern living, serving as the perfect solution to our ever-growing storage needs.

At the beginning of the COVID-19 pandemic, the demand for storage facilities increased considerably, leading to a decreasing vacancy rate of self-storage units. One of the main reasons for this demand spike is the ongoing need to optimize living space.

Other factors which make the self-storage industry outlook promising are:
  • Demand: The demand for storage space continues to rise due to factors such as population growth and urbanization trends, leading people toward smaller living spaces without adequate storage options.
  • Economic Factors: Economic downturns have also contributed to increased demand for storage facilities, as people downsize their homes or businesses look for cost-effective solutions during tough times.
  • Innovations: Technological advancements are driving new opportunities within this sector. Examples include climate-controlled units that cater to specific storage needs and tech-enabled security systems to ensure the safety of stored items.

Let's delve into how to measure and improve occupancy rates.

Measuring and Improving Occupancy Rates: Key Strategies for Success

To optimize your self-storage facility's performance, monitoring self-storage occupancy rates and implementing strategies that increase them is essential. Here are some tips on how to achieve this:

  • Offer Competitive Pricing: Research the market and ensure your pricing aligns with competitors while providing value for money.
  • Promote Your Facility: Use digital marketing techniques like SEO optimization, social media advertising, and online reviews management through platforms like Adverank.
  • Maintain High Standards of Customer Service: Train staff members to consistently provide excellent customer service. Examples include assisting clients during move-in/move-out processes and promptly addressing any concerns or issues they may have.
  • Innovate and Adapt: Keep up-to-date with industry trends and invest in new technologies that improve efficiency or cater better to customers' evolving needs.

Taking these steps will help improve occupancy rates and contribute to a more profitable self-storage business.

Self-Storage Industry Statistics

With the industry's significant growth, keeping up with self-storage industry statistics can help businesses make informed decisions. To better understand this thriving market, let's dive into some of the most important data points.

Self-Storage Demographics

Self-storage demographics include information such as renter profile and average rental duration.

According to Statista, self-storage facilities are commonly used by private businesses and individuals to store excess inventory, archived files, household goods, and belongings that cannot fit inside their homes.

Generation X is the group that uses self-storage more than any other, since they make up 44% of renters.

Self-Storage Statistics by Region

Self-storage varies across regions due to factors such as population density, real estate prices, and climate.

The U.S. city with the highest monthly rate for self-storage is San Rafael, CA, with an average rental rate of $300 per month. Santa Barbara, CA, comes in second at $279, followed by Honolulu, HI, at $278.

It's evident that the self-storage industry is experiencing a surge, offering opportunities for both individuals and enterprises to take advantage of this booming market. By understanding the demographics and regional trends shaping this sector, companies can make strategic decisions about facility location, marketing efforts targeting specific customer segments (e.g., military personnel), pricing strategies based on local competition levels, and more.

In summary, by leveraging self-storage statistics, you can learn how to best adjust your strategies for success in this sector.

Self-Storage Market Trends

Any self-storage industry overview must include information about the self-storage market size and a self-storage market analysis. Self-storage market trends also provide a glimpse into the possible long-term future of the industry.

Trends include:

  • Climate-controlled Storage Units: These have become more popular due to their ability to protect sensitive items from extreme temperatures and humidity levels. They're especially useful for storing valuable belongings like electronics, artwork, antiques, or wine collections. As customers become more aware of these benefits, climate-controlled storage options are expected to continue gaining traction within the industry.
  • E-commerce Boom: The rapid rise in e-commerce has also contributed significantly to increased demand for self-storage facilities. Online retailers often require additional inventory space that they don't have at their primary business location.
  • Innovative Technology: Technological advancements such as smart locks and mobile apps have made it easier for customers to access and manage their storage units, making self-storage an even more attractive option.
  • The Emergence of Niche Storage Services: The self-storage industry is also witnessing the emergence of niche storage services catering to specific customer needs. For example, some facilities now offer specialized vehicle storage options for cars, boats, or RVs, while others focus on providing secure document storage solutions for businesses.

These trends will likely continue to influence the self-storage market in the future, prompting entrepreneurs to think more creatively when entering this sector.

Self-Storage Industry Growth

Self-storage industry growth is a crucial factor in making the industry a viable option for entrepreneurs.

Data points to increased urbanization rates as one of the key factors driving market growth. Many cities are experiencing population increases, resulting in smaller, more expensive living spaces and a rise in renters who need temporary storage.

Other self-storage industry trends driving growth include:

  • Intelligent Automation: Automation of management processes, such as keyless access systems and online reservations and payments, has made self-storage more attractive to customers. This trend is expected to continue as technological advancements in this domain become more commonplace.
  • Catering to Specific Demographics: The industry is also witnessing a surge in demand for specialized storage services catering to specific customer demographics, such as military personnel or college students. Self-storage businesses are adapting their strategies accordingly, offering discounts and other attractive deals to these customer segments to encourage more business.
  • Smart Advertising: With the rise of pay-per-click (PPC) and social media advertising, these facilities have now evolved into a high-tech industry that can attract customers with just a click of a button. This trend has greatly contributed to the growth of self-storage facilities, as operators can connect with potential customers through targeted online advertising. With the ability to reach a broader audience and promote their services effectively, self-storage operators can provide a high-quality, accessible service to those in need.
  • Facility Upgrades: Upgrading storage facilities can help attract new customers and retain existing ones. Upgrades include adding climate-controlled units, improving security features, or enhancing the facility's overall appearance.

Self-storage owners who follow these trends increase the chance of making their businesses flourish.

Self-Storage Crime Statistics.

While self-storage facilities offer a convenient solution for storing personal belongings, it's essential to consider the potential risks associated with these spaces. In this section, we'll dive into some self-storage crime statistics, explore whether storage units increase crime rates in surrounding areas, and discuss who is responsible if a break-in occurs.

Do Storage Units Increase Crime?

Do storage units increase crime? While evidence doesn't directly link self-storage units to increased criminal activity, facility owners must prioritize security measures to deter potential wrongdoers.

How Often Do Storage Units Get Broken Into?

How often do storage units get broken into? Though not common compared to other types of property crimes, burglaries at self-storage facilities occur occasionally.

Tips for preventing break-ins at your business include:

  • Invest in high-quality locks and gates
  • Provide 24/7 video surveillance and on-site staff
  • Check units regularly for signs of tampering or damage

Who is Responsible if a Storage Unit Gets Broken Into?

Who is responsible if a storage unit gets broken into? In the unfortunate event that a break-in occurs at your self-storage facility, determining responsibility can be tricky.

Generally speaking, tenants are responsible for securing their units with appropriate locks and ensuring their belongings are adequately insured.

However, if the facility owner has neglected to provide adequate security measures (e.g., faulty cameras or poor lighting), they may be held accountable for any losses suffered during the burglary.

Self-Storage Market Share

Understanding the self-storage market share can provide valuable insights for businesses looking to thrive in this competitive landscape. 

As competition in the industry intensifies, businesses are increasingly turning to creative strategies to gain a larger market share. This has led many businesses to adopt innovative strategies to capture greater market share. Increasing occupancy rates is one popular tactic because it allows companies to maximize their profits by leveraging existing resources.

Increasing Occupancy Rates

Strategies for increasing occupancy rates include:

  • Marketing: Effective marketing is critical for attracting new customers and keeping existing ones. Operators should use a mix of online and offline marketing channels to reach potential customers, including search engine optimization (SEO) for business websites, social media, and local advertising.
  • Competitive Pricing: Pricing is a significant factor in customers' decisions to rent storage units. Operators should research their local markets to ensure their prices are competitive with other storage facilities in the area.
  • Customer Service: Excellent customer service is essential for retaining customers and generating positive word-of-mouth referrals.

The demand for self-storage is growing, and investing in marketing strategies and customer service initiatives can help businesses capture a larger share of this market and increase occupancy rates at their facilities.

However, it's imperative for operators to regularly evaluate a self-storage market analysis and invest in growing their businesses.

Optimize Your Occupancy Rates

To optimize your self-storage occupancy rates, Adverank offers easy PPC and other digital marketing solutions. Our team of professionals can help you boost your online presence and gain more customers.

Contact us today