SEO stands for search engine optimization. SEO is a combination of the actions taken and strategies used to create digital content that attracts traffic from search engines like Google and Bing.
Self-storage SEO is an important element of self-storage marketing. Self-storage SEO is an important element of self-storage marketing. Think of the last time you searched for a local business or service online — how far down in the results did you scroll? If you're like most people, it wasn't far.
Self-storage SEO is a crucial element of self-storage marketing because most people find what they're looking for within the first few search results. A key aim of SEO is to increase the visibility of your website on search engine result pages (SERPS). Ideally, you want to get your self-storage business listed as one of the top results for people in your area. Achieving this means that when people search for self-storage near them, your business shows up prominently in the search engine results. This will lead to more potential customers finding your website — the benefits of which can have a huge impact on your business.
Self-Storage SEO Basics
There are many ways to improve your self-storage SEO, so your business is included among the top search results. Two main categories of self-storage SEO are on-page SEO and off-page SEO.
On-page SEO is the process of optimizing your website content. Using relevant keywords is one way to do this. Self-storage keywords are words or phrases that people looking for storage might enter when searching for self-storage providers. As most people looking for storage need it close to them, it’s important to include keywords that focus on location. This is what makes local SEO for self-storage crucial. Local self-storage website optimization also helps make a self-storage business successful by increasing brand visibility and recognition.
Off-page SEO is about improving your website’s reputation from the point of view of search engines. The aim is to prove that your website is credible and worthy of being listed as a top result. It can be helpful to think of off-page SEO as the behind-the-scene activities that boost SEO and on-page SEO as optimizations to the visible content on your website. Both on-page and off-page SEO work together to improve your self-storage business’s ranking in search engine results, so a good self-storage SEO strategy aims to boost both types.