Increasing Occupancy – Using our proprietary Adverank software, our digital advertising experts have battled low occupancy rates in numerous markets for our clients.
Our tech-supported process takes a closer look at locations dragging down overall portfolio value and employs advertising strategies to boost occupancy rates and improve profits. Tracking performance on a daily basis, Adverank provides critical insight to advertising decisions.
One such example is a client wanting a 60-day campaign to increase the occupancy at one of their locations.
With a modest budget of just $2,000 for the campaign period, our Adverank team was able to increase occupancy from 25.6% to 33.8%, an 8.2% increase.
For their minimal investment, the campaign generated approximately $168,000 in customer lifetime value (LTV) based on their current rates and the average length of stay for similar locations in their portfolio.
Adverank allows self-storage operates to take control of their spending by modifying, overriding, or pausing PPC adjustments at any time. Based on goal occupancy rates, we empower you to quickly and easily remain competitive with your Google Ads presence.