Self-storage digital advertising services refer to the professional assistance that self-storage companies can obtain to enhance their digital advertising strategies. While digital advertising is relatively new, effective advertising has always been essential for achieving and sustaining success with self-storage businesses.
Self-storage advertising is important as those in need of self-storage are often actively looking for facilities in their area. The time between seeing an ad that appeals to them and renting a self-storage unit can be very short.
Whereas in the past most might have looked in the local newspaper, people now look to their devices. When surveyed, more than a third of Americans said they use the internet multiple times a week to search for local services. So, including digital advertising in the overall marketing strategy is essential for any self-storage company wanting to compete in today's self-storage marketplace. The problem is that everyone knows this and most self-storage businesses are running online ads.
Digital advertising only works when the ads are seen and in a competitive market, achieving this can be tricky. A traditional way of standing against the competition is to take out the largest ad in the newspaper. Doing the equivalent with digital advertising isn't as simple, but it has the potential to be much more effective. Digital advertising goes above and beyond traditional advertising in a number of beneficial ways: