Self-Storage News

Being informed and staying up-to-date on the latest news and trends in the self-storage industry is crucial to maintaining a competitive edge. Necessary information such as self-storage news, data, analytics, and industry trends can be gathered on- or offline.

Self-storage professionals have access to various sources to assist them in being educated, informed, competitive, and innovative in this ever-changing industry.

Trade publications
Industry associations
Online news sources
Social media

Trade publications are a timeless go-to for current news and information. Publications such as Inside Self-Storage, Mini-Storage Messenger, and Self-Storage News help industry professionals stay knowledgeable and up-to-date on industry developments, technological advancements, legal issues, and industry events.

Collecting and staying up-to-date with industry news and information can be overwhelming. Being a member of an industry association, such as the Self-Storage Association (SSA), can eliminate the worry and stress associated with doing such. SSA News provides association members with market data and current information to understand the industry and project future demand.

StorTrak, a global technology company that provides business intelligence solutions to industry professionals, offers online news sources such as DataAPI and StorTrack for SiteLink that allow you to monitor and respond to local market rates, competitive data, and analytics. These sources also provide current pricing analysis, up-to-date price competition, historical rates and trends, inventory and supply change, marketing information, and other industry insights.

Using social media platforms is essential for industry awareness and networking. Maintaining an active social media account, whether on Twitter, LinkedIn, Facebook, or a combination has become an industry norm, especially for staying abreast of the latest self-storage news. Social media allows you to give and/or receive insight into current topics and trends in the industry.

Some trending topics are listed below.

Inside storage units vs. outdoor drive-up self-storage
Marketing strategies used to attract potential customers
Local, national, and international events

The ultimate goal is to stay informed, remain competitive, and adjust when necessary while staying up-to-date on the latest self-storage news and trends.

Self-Storage Association

Self-storage associations play an essential role in offering encouragement, services, resources, news, information, and tools that assist with obtaining the keys to success in the public storage industry.

Self-storage associations offer several benefits, such as networking opportunities, business assistance, discounts on products and services, legal and insurance resources, industry information, and publications. Most importantly, self-storage associations, such as the Self-Storage Association (SSA), represent their members’ interests internationally, nationally, and locally.

The SSA considers itself the voice of the self-storage industry, maintaining its focus on self-storage association advocacy. The SSA also devotes its efforts toward self-storage association lobbying, advocating for self-storage facilities in policy decisions, and ensuring that its members understand current legislation. They consistently work with self-storage association government relations on local, state, and federal levels to promote policies that benefit its members and the self-storage industry.

The SSA is unique in its affiliations that provide research and data from one of the nation’s recognized self-storage data providers, Moody’s Analytics CRE. Moody’s Analytics CRE provides data covering self-storage properties in 125 major United States metropolitan markets and 480 submarkets to investors, lenders, developers, industry analysts, and self-storage facility owners and operators.

Through these affiliations, the SSA is an excellent source of industry news and information. The SSA is known for giving its members access to industry resources, market research, and statistics that can help them stay current. It also provides up-to-date self-storage real estate news, such as property acquisitions and sales.

The SSA has also been instrumental in using its resources, affiliations, and influence for the benefit of its members, as well as towards several laws affecting the self-storage industry while remaining competent in collecting and disseminating industry data. It also provides the best in industry trends, economic forecasts, and expert outlooks. All to help self-storage industry professionals make informed decisions about their operations, marketing strategies, future growth plans, and demand.

Self-Storage Demand

The SSA provides research and data and self-storage association publications to provide its members with current information to understand the industry, self-storage investments, acquisitions, analytics, and demand.

Accessing market research, statistics, and trends can help businesses make informed decisions and understand the demand. The SSA gives its members access to the 2023 edition of the SSA’s Self Storage Demand Study, which provides information regarding current and potential self-storage users. This information helps you understand how self-storage usage is connected to demographics and gives a point-of-view on what drives demand through industry research. This study has over 300 pages, with industry-related tables, graphs, and information.

The 2023 Self Storage Demand Study Mapping (or Query) Tool also takes data sets from SSA Demand Studies 2005, 2007, 2013, 2017, 2020, and 2023 and presents each set in a searchable and comparable format. This tool helps you stay current on industry-related information while comparing historical research and data.

Self-storage associations play a crucial role in conducting and promoting industry research. Self-storage associations conduct research in market analysis, consumer behavior, and industry demand. The findings are often disseminated through industry publications, online resources, and market reports. By providing data and market analysis regarding the latest trends and developments in the industry, these associations help industry professionals make informed decisions, determine the best marketing strategy, and stay competitive.

Self-Storage Market Report

The Self-Storage Association (SSA) currently represents approximately 50,000 self-storage facilities in the United States. It also represents over 12,000 self-storage facilities worldwide and has served as the official self-storage trade association for over 40 years.

Initially, SSA's international storage association division was affiliated with nine international associations. However, the organization has recently created a new subsidiary, Self-Storage Association International (SSAI), that maintains a relationship with SSA's national storage association division and non-US SSA members in 27 nations worldwide.

In addition to industry publications, the SSA self-storage provides market reports, which include industry-specific research and data. Overall, industry market reports provide well-documented performance data during periods of inflation and recession. This information can prove to be beneficial for industry professionals as well as potential investors.

As mentioned, Moody’s Analytics CRE, a nationally-recognized data provider, provides information for self-storage Industry professionals to gain access to current and comprehensive property and market-level information. These reports provide current market data and industry insights to present a market report that meets your specific needs.

Enhanced Rent Comparables

The Enhanced Rent Comparables report helps identify the most competitive self-storage properties with the capability of filtering search results by distance, rent range, vacancy percentage, number of units, etc.

Every Comp, Everywhere

The Every Comp, Everywhere report provides access to sales comparables of recent transactions, with the capability of filtering results by buyer, seller, sale date, purchase price, etc.

New Construction Pipeline

The New Construction Pipeline report allows you to filter new construction comparables by status, expected completion date, and other factors related to incoming supply.

Metro and Submarket Reports

The Metro and Submarket report provides interactive metro and submarket intelligence with insight into past, present, and future markets, submarkets, regions, etc.

Online forums, such as Self-Storage Talk (SST), provide industry professionals with access to industry news, trends, and developments.

Self-Storage Convention.

Attending a self-storage convention presents an excellent opportunity to network with other industry professionals. You can gain first-hand knowledge of what other industry professionals are doing to remain competitive. Attending certain events also presents the opportunity to establish business relationships, partnerships, and collaborations with other industry professionals.

Self-storage association events include conventions, trade shows, and webinars. These events are hosted periodically throughout the year while offering opportunities for industry professionals to network with each other, learn current industry trends, and discover new products and services.

Inside Self-Storage is not only a trade publication that provides current news and information for the self-storage industry. It also provides resources, tools, and industry events.

Inside Self-Storage Magazine
Inside Self-Storage Directory
Inside Self-Storage Expo 2023
Inside Self-Storage Las Vegas 2023

The SSA also offers many networking and educational events with various industry-relevant topics. Topics range from legal and regulatory issues to marketing and operations, as well as industry financials. Self-storage industry conventions also feature keynote speakers, panel discussions, and educational topics. You learn about industry trends, marketing strategies, and successful business practices. Most importantly, these conventions provide opportunities for networking and building relationships.

The SSA is also known for hosting a self-storage convention in Las Vegas, NV- the SSA Fall Conference & Trade Show. It’s described as the self-storage industry's premier conference and largest pure self-storage convention designed for those who have made a major investment.

Overall, the self-storage industry has proven to be resilient and continues to experience significant growth. Self-storage associations have contributed to that growth by providing valuable information, access to vendors, education, training, and certification programs, which helps industry professionals stay current with the latest industry trends. Without a doubt, self-storage news and information are key components to operating a successful self-storage business.

The professionals at Adverank can help you maximize your marketing efforts so you can focus on staying competitive in this constantly evolving industry.