It's no secret: marketing matters for self-storage businesses.
But when trying to keep your facility running, making a TikTok is the last thing on your mind. A carefully thought-out self-storage social media marketing strategy can help you attract new audiences and keep your pipeline full.
Currently, most consumers shop for self-storage services online. A strong digital presence is a primary way to ensure you're at the top of search results when prospective customers search"self-storage near me."
Self-storage social media marketing works slightly differently than other industries regarding social media marketing. You can't exactly send out PR packages for influencers to create videos. You don't have a huge wealth of content creation opportunities. Most people are generally familiar with how self-storage works. So you have to think carefully about what you post and why your audience should care.