Texas Self Storage Association

However, creativity is often required for any business to reach its full potential. The basis of all self-storage business models is rental income, but with creativity, some common strategies employed by the savvy and successful self-storage owner can make your business work:

• RV, Boat, and Vehicle Storage: Many self-storage facilities, especially those outside city limits, have undeveloped or paved but unused areas that can be put to work to earn them rent by offering rental space for RVs, boats, and vehicles.
• Renters Insurance: Many facilities require insurance but don't offer it. However, if you partner with an insurance broker in your local area, you can receive a commission or fees from the customers you bring them. This is also a value add for tenants and shows them you care.
• Additional Services: Truck and trailer rentals, packaging supplies, and moving services are some of the more common additional services self-storage facility owners provide. As with renters insurance, facility operators can partner with other companies offering these services and receive a commission for each referral.
• Auctions and Sale: Tenants can default on their rent or abandon their property on your site. It's often a headache for owners, but some will see an opportunity and organize an auction or sale of the abandoned property — once it is their legal right to do so — generating extra cash flow for their facility and advertising it at the same time.
• Tenant Referral Programs: As in most industries, your customers are the star of your marketing efforts. Some operators will put this to work by offering discounts on rent or rewards to customers who bring them new business.
  
  

On the topic of advertising your self-storage business, pay-per-click (PPC) advertising, much like self-storage, has become easier, and the tools provided by Adverank have been refined to make PPC advertising both cost-effective and easy to manage!