The storage boxes aren't going to fill up by themselves, the facility needs to be in good shape always and customer feedback must be attended to. It's a juggling act in a relatively fast-paced environment. Are you up for it?
Self-storage management sets out the systems and processes to ensure your facility is able to meet the rising demand for storage box units(1). As the competition will intensify (2), without proper management, the weight of growth can be too heavy to bear.
As clique-ish as it may sound, not having a plan is a plan to fail. Let's look at some of the reasons that underline the importance of self-storage management.
First, a self-storage facility is a unique real-estate proposition. Unlike home or office rentals, it is a short-term rental facility. It's monthly, if not shorter. The rapid ebb and flow of customers can be challenging if you do not have a management plan.
Second, customers are spoilt for choice, from independent and owner-operated self-storage facilities to multi-location chains, there is always someone waiting to welcome them. Ensuring your facility is an attractive option cannot be an ad-hoc activity. It is a consistent endeavor with systems, processes, and people in place to execute them.
Third, unwieldy growth can be a liability. With demand ever rising, it is tempting to embrace everything and everyone that comes your way. But without a proper self-storage management plan, the next customer can be the straw that breaks the camel's back.
As the business landscape changes, you will need to adapt the management of your facility accordingly. On this note, conducting storage asset management reviews is a good practice. It gives you the opportunity to take stock of the business. Without it, you will be flying blind.
Furthermore, these reviews can shed light on potential growth areas. As competition intensifies, innovation will take precedence in growth-oriented companies. But they must be guided by data and insights, which self-storage management systems can produce.