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These days, self-storage facilities are practically a necessity. With an increasing majority of people living in smaller spaces, the demand for additional storage is growing at a staggering rate.

This industry is booming, to say the least, and if you're a self-storage business owner, you're going to have to find a way to stand out from the vast crowd of competitors. Innovative self-storage websites play a crucial role in bringing in new customers and boosting revenue.

Your website will be the first impression many potential customers will get from your business. It should have a design that is both easy on the eyes, and to navigate. The website should also be super-responsive and fast loading, as well as mobile and tablet friendly. Keep in mind how quickly you turn away from a website that doesn't work properly and try to see your site through the eyes of your potential visitors.

With a self-storage website, a couple of important features that you should include are:

  • An easy-to-use reservation system, which would allow your customers to reserve one of your storage units from the comfort of their home.
  • A pricing calculator that would allow your visitors to get an accurate estimate of the overall cost of renting a storage unit from you.


Including some quality images of the units themselves is a great idea. Photos are essential in giving your customers an idea of what to expect from your storage units. Also, the website should have detailed descriptions of each storage unit, including its size, features, and amenities.

Adding Frequently Asked Questions

Customers have lots of questions, so it is important to add a frequently asked questions section to your site. This section should answer common questions that customers may have, such as how to access the units, the facility's security measures, and the terms of the agreement. The FAQ section should be easy to find and needs to provide your customers with clear and concise answers.

Self-Storage Website Templates

To make it easier on all of us "non-rocket-scientists", self-storage website templates can be used to easily create a professional and nice-looking website quickly. These templates are designed specifically for the self-storage industry, and some of them come with pre-built features that are essential for this type of website, saving you tons of time and money.

Self-Storage Website Design

A well-designed and user-friendly self-storage website will provide truckloads of benefits to your business.

An aesthetically pleasing self-storage website design grabs the attention of potential customers and improves engagement. Visitors are more likely to stay on a website that looks professional, doesn’t hurt their eyes, and is easy to navigate.

In turn, this increases the chances of converting them into real-life, paying customers. Websites optimized for search engines will rank higher in search results, making it much easier for customers to find. By including keywords and phrases relevant to self-storage, you can attract more traffic to your website and improve its visibility.

A self-storage WordPress theme provides a wide range of features that can enhance the user experience and increase conversions. These themes are pre-built designs and layouts specifically tailored to the self-storage industry, so creating a website that meets the unique needs of your business is a snap! Additionally, many WordPress themes for self-storage businesses include features like online booking and reservation systems.

With more and more businesses entering this competitive market, a website that stands out will help attract and retain customers.

By providing a seamless online experience, your business can gain a positive reputation and also dramatically increase existing customer loyalty.  Having a great self-storage website for your business can provide many benefits. Improved customer engagement, enhanced online presence, and higher conversion rates are just some advantages of investing in a quality self-storage website design. With the competitive nature of this industry, having an effective online presence can be the key to success.

Self-Storage Website Software

With so many options when it comes to self-storage website software, each with its own valuable features and functions, which ones do you need? Let's take a moment to learn more about what is available to you and what may be the right fit for your situation
  • Website Builders - Don't have any coding knowledge or skills? Then these tools were made for you! This type of software offers pre-built templates that you can customize to suit your brand and business needs. Website builders such as Wix and Squarespace are popular choices.
  • Content Management Systems - These platforms provide you with something like a self-storage dashboard for managing your content. They are super customizable and offer a range of features, making them ideal if you have more complex website requirements. Two examples of CMS platforms are WordPress and Joomla.
  • E-commerce Platforms - Such as Shopify or WooCommerce enable you to sell products or services online. E-commerce platforms are awesome if you'd like to offer online storage unit booking and payment options on your website.
  • Marketing Software - This is another type of self-storage website software you can use to promote your site, while helping you analyze your website's performance, track visitor behavior, and even optimize your website's content for search engines. Two examples of marketing software are Google Analytics and HubSpot.

By utilizing the right self-storage software with your business website, you can enhance your online presence, streamline operations, and ultimately, increase revenue! Because let’s face the facts here, isn’t that the goal? Higher profit for doing less work.

Self-Storage Marketing Agency

There are lots of self-storage marketing solutions available, from old-school advertising methods to new-age digital marketing techniques.

Some of the most popular self-storage marketing solutions include:

  • Self-Storage Magazines - These publications offer advertising opportunities that can help you increase your visibility and generate more leads.
  • Self-Storage Marketing Agency - Self-storage marketing agencies specialize in creating and carrying-out marketing strategies. These agencies will offer many services, including website design, search engine optimization, social media management, and last but not least, paid advertising.

Many self-storage technology solutions, such as facility management software and online booking systems, can help increase your business’s visibility, nurture relationships with your existing customers, and even attract new customers. These tools help streamline your operations and offer a more convenient and efficient experience to your customers.

If using a self-storage marketing agency doesn't sound like your thing, there are some great alternatives.

  • In-House Marketing - Hire a team of your own to create and carry out marketing strategies. This way can be a little cheaper than hiring an agency but would mean you have to have all the necessary resources and expertise readily available.
  • Freelance Marketing - Freelance marketing professionals can provide you with solutions on a project-by-project basis. This option is often less expensive than hiring an agency or in-house marketing team and can provide you with access to the expertise you need. This an excellent option if your business is new, and you have limited marketing know-how.

As a self-storage business, it's important to consider all of the marketing solutions available to you to increase your business's visibility and attract new customers.

While advertising in self-storage magazines may be a popular choice, a self-storage marketing agency can provide a comprehensive range of services that include website design, SEO, social media management, and paid advertising.

Besides all of that, I can't remember the last time I read a magazine, can you?

If hiring a self-storage marketing agency is not feasible for you, consider the alternatives such as bringing on an in-house marketing team or outsourcing some freelance marketing professionals. Regardless of the option you choose, investing in marketing for your business will help you grow your customer base, and increase revenue, plain and simple.