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Did you know there are around 50,000 self-storage facilities in the United States? That's about 900 units for each state. These facilities have a combined storage capacity of 2.3 billion square feet!

If you own a self-storage facility, competition for customers is fierce. You can stand out from the crowd by investing in marketing solutions that increase awareness about your company. That's easier said than done, especially if you're on a limited budget. However, the best self-storage websites know how to market themselves and move potential customers through their sales funnels.

You can do the same with unique self-storage ideas for marketing. Investing in analytics, promotions, and branding will tell the world about your self-storage company and how it provides value. Thinking up creative self-storage advertising ideas will help you:

  • Attract new customers
  • Retain existing customers
  • Move customers through your sales funnels
  • Generate revenue
  • Improve your bottom line
  • Outrank your rivals
  • Become the go-to self-storage company in your market!


Say you own a self-storage company in a competitive market, like New York City. Here, space is limited, and many renters and homeowners might use self-storage facilities to hold their belongings. You need to appeal to these potential customers with self-storage advertising ideas that promote your company and showcase your services. That might involve buying ad space in local newspapers or paying for a TV or radio commercial. While these advertising ideas might prove lucrative, you should also invest in a digital marketing strategy targeting potential customers online. 

One of the best ways to do this is with pay-per-click advertising (PPC).

This is an advertising model that you can use to promote your self-storage company online. The best thing about PPC is that you only pay when someone actually clicks on one of your online ads, so there are no upfront costs. That means PPC isn't as expensive as other models. You can also choose the specific audience you want to target online based on location, age range, purchasing habits, and other factors. 

While PPC can be cost-effective, it's a little difficult to implement, especially if you've never used this advertising model before. The key to successful PPC is customer data, so working with a company that understands this principle will result in better outcomes for your business. Choose a reputable PPC management company that understands your specific industry.

Self-Storage Marketing Analytics

Self-storage marketing analytics provide you with the information you need to execute PPC and digital marketing campaigns.

The best analytical tools generate a single source of truth for all the data that flows through your self-storage business so you can learn more about potential and existing customers. For example, you can discover which audience segments are most likely to use your self-storage solutions and how long it will take you to convert these prospects into bona fide customers.

Here are some of the insights you can generate from self-storage marketing analytics:

Self-Storage Advertising ROI

Find out the return on your investment for self-storage advertising and which campaign elements generate the most money. For example, find out whether PPC ads generate a bigger investment return than SEO. You can use this information to develop future campaigns and only focus on advertising strategies that provide the most value. 

Self-Storage Advertising Conversion Rates

Discover which types of customers convert the most or which campaign elements drive conversions with the latest marketing analytics software. This can help you make better decisions when nurturing prospects and moving them through your sales and marketing funnels.

Self-Storage Advertising Click-Through Rates

Discover how many potential customers click on ads, landing pages, emails, and other campaign elements with marketing software. 

Self-Storage Advertising Cost-Per-Click

Learn insights about your cost-per-click campaigns on search engines and which ad elements are the most lucrative. For example, discover which keywords lead to high-performing cost-per-click campaigns in Google Ads.

Whatever self-storage advertising campaign analytics you choose to track, you will certainly learn more about your business and how customers engage with it online. You can then share this information with other members of your team and think up creative self-storage advertising ideas that bring more people to your business. 
 

Remember, tracking analytics for your self-storage company is a long-term process. You need to continue to monitor the right key performance indicators (KPIs) to learn insights about your customers and how your business operates.

Self-Storage Advertising

You might want to invest in traditional advertising methods like TV, radio, and print, or you can plow your resources into digital marketing methods like PPC, search engine optimization (SEO), social media marketing, and email marketing. However, it's best to use both techniques for the most profitable results.

There are several differences between digital and traditional advertising to be aware of:

Audience

Digital marketing works better when targeting specific demographics, attributes, and interests. For example, you could use online self-storage advertising to target college students interested in using your facility during the summer months when their leases have expired. Self-storage Google Ads, self-storage pay-per-click campaigns, self-storage paid search, and self-storage social media advertising are just some of the digital marketing methods that can target potential customers.

Costs 

Traditional self-storage advertising ideas can work out to be more expensive than digital marketing methods like PPC. With PPC, for example, you only pay when someone clicks on your ad. However, you'll need to pay up front to advertise on TV or radio. 

Personal Approach

Traditional methods often offer a more personal feel than digital marketing campaigns. That's because with digital methods, you won't meet potential customers face-to-face as you would at a trade show or industry event. That said, it's easier than ever to personalize digital communications like emails. For example, you can use a potential customer's first name in marketing messages, which might increase conversions.

When using traditional and digital self-storage advertising, decide on the techniques and channels that are most appropriate for your audience. If you want to reach out to older prospects, for example, invest your resources in methods like direct mail and email rather than social media.

Self-Storage Branding

Branding is very important for your self-storage company. How you present yourself to potential customers can make or break your success.

A strong, recognizable brand image and message will help you engage customers and build trust. 

Self-storage brand awareness includes defining your brand identity, which allows you to visually communicate your company's message. For example, you can design a logo that represents your business and makes it easier to stand out from your competitors. Branding should be consistent across all the channels you use to target customers, so include your logo and other visual elements in marketing materials such as emails, direct mail, and website pages. While it might cost you money to create a visual identity, you can generate a return on your investment over time. 

Self-storage branding also includes positioning your brand as a trustworthy company. You can do this by creating content that showcases your expertise as an industry leader, such as blog posts that include self-storage insights and tips. Self-storage brand positioning will lead customers to take your company more seriously. 

You can also communicate your core values to customers in marketing messages such as emails and social media posts, as well as in PPC ads. For example, if you value customer service, let social media followers know about how you go above and beyond. If you value transparency, explain your service offerings and pricing structure clearly in your paid ads. Doing so will help your brand resonate with existing customers and move more prospects through your marketing pipelines. 

Self-Storage Promotions

There are various self-storage special promotions that you can use to increase interest in your company.

Discounts

Create self-storage discounts and deals for new and existing customers, such as money-off coupons and sign-up offers. These discounts will encourage people to use your offerings. If you provide excellent customer service, customers will likely pay the full price for your self-storage solutions in the future. 

 

Self-Storage Referral Programs

These programs reward current customers who bring new users to your business. Investing in this promotional strategy can be a great way to drum up new business and outrank your competitors. For example, you can offer customers $50 off a future service if they introduce you to a new customer. 

Loyalty Programs

Self-storage customer loyalty programs reward consumers for their commitment to your company. Customers can earn points for each service they buy and then redeem these points on future purchases. 

Don't forget to advertise your self-storage promotions in your traditional and digital advertising campaigns. For example, you can advertise your loyalty program on social media to increase awareness and boost sign-ups. You can also include information about any special discounts and offers in PPC ads.
 

Remember, PPC is extremely cost-effective for generating new business, because you only pay when someone clicks on an ad. However, working with a marketing company that understands your niche will result in more successful results.