Did you know there are around 50,000 self-storage facilities in the United States? That's about 900 units for each state. These facilities have a combined storage capacity of 2.3 billion square feet!
If you own a self-storage facility, competition for customers is fierce. You can stand out from the crowd by investing in marketing solutions that increase awareness about your company. That's easier said than done, especially if you're on a limited budget. However, the best self-storage websites know how to market themselves and move potential customers through their sales funnels.
You can do the same with unique self-storage ideas for marketing. Investing in analytics, promotions, and branding will tell the world about your self-storage company and how it provides value. Thinking up creative self-storage advertising ideas will help you:
- Attract new customers
- Retain existing customers
- Move customers through your sales funnels
- Generate revenue
- Improve your bottom line
- Outrank your rivals
- Become the go-to self-storage company in your market!
Say you own a self-storage company in a competitive market, like New York City. Here, space is limited, and many renters and homeowners might use self-storage facilities to hold their belongings. You need to appeal to these potential customers with self-storage advertising ideas that promote your company and showcase your services. That might involve buying ad space in local newspapers or paying for a TV or radio commercial. While these advertising ideas might prove lucrative, you should also invest in a digital marketing strategy targeting potential customers online.
One of the best ways to do this is with pay-per-click advertising (PPC).
This is an advertising model that you can use to promote your self-storage company online. The best thing about PPC is that you only pay when someone actually clicks on one of your online ads, so there are no upfront costs. That means PPC isn't as expensive as other models. You can also choose the specific audience you want to target online based on location, age range, purchasing habits, and other factors.
While PPC can be cost-effective, it's a little difficult to implement, especially if you've never used this advertising model before. The key to successful PPC is customer data, so working with a company that understands this principle will result in better outcomes for your business. Choose a reputable PPC management company that understands your specific industry.