Self-storage companies give their customers the opportunity to hide away their most prized possessions. It's like a secret corner all for themselves.
And yet, hiding and keeping secrets is exactly what you don’t want to do with your self-storage business. You want to shout from the rooftops to let everyone know who you are and where to find you. After all, everyone needs a good storage unit at some point in their life, right?
Back in 2021, 38% of Americans reported they were using self-storage. That’s a lot of potential customers for your business. Everyone has their reasons for needing self-storage, but the most common reason people gave was because they wanted to downsize. Let’s face it — now that a lot of us are working from home, we need as much space in our homes as possible. And self-storage is a great way to get rid of the clutter without parting ways forever.
All this to say, self-storage owners have a big pool of potential customers waiting. But if they don’t know you exist, how can you hope to build your business?
So the question is: How do you take your self-storage facility from a mystery into a marvel? You market the heck out of it! That’s why all great self-storage business models need razor-sharp self-storage marketing plans.
Storage marketing is an interesting niche for marketers because the most common methods most businesses use don’t actually work for you. But don’t worry. We have years of experience in self-storage marketing, helping companies like yours go from anonymous to maxed-out capacity.
In this article, we’re going to walk you through the benefits of marketing your self-storage business, as well as some of the most effective marketing strategies in the industry.
So buckle up, grab your choice of beverage, and let’s get into it.