Being in the self-storage business feels like being part of a small group in the know.
With a compound annual growth rate (CAGR) of 7.5%(1) and an estimated value of over $71 billion by 2027(2), it’s one of the few industries that continues to thrive in these economically challenging times.
That’s one of the most significant advantages of owning storage units. In addition, with an estimated 10%–20% of the U.S. population(3) using self-storage during moving, downsizing, renovating, and for seasonal equipment and just extra stuff, the demand keeps building. Finally, our nation’s penchant for hoarding pays off!
However, just because demand exists doesn’t mean customers will be lining up. You need to do your bit, too, and that’s what we’re talking about today: local self-storage marketing.
You have an incredible self-storage business at your fingertips (or you’re planning to have one soon), but without renters, it’s impossible. With significant profit potential for a high-occupancy storage facility, you'll want to take advantage of every opportunity to gain more customers. That’s why getting the locals to know about you and enticing them to rent your storage units is essential to the health of your self-storage business.
As self-storage marketing experts, we’ve spent years refining our local self-storage marketing strategies and helped hundreds of self-storage business owners maximize their storage unit visibility and increase rental rates.