The self-storage industry has become more prolific over the last few decades; therefore, there is more competition for business.
That's why it's essential to have a solid marketing strategy in place. Storage companies must get their brand in front of target audiences to fill their units. One of the best marketing self-storage tips is to harness the power of Google Ads, self-storage management, and internal software.
Google Ads is a service that allows companies to strategically place content or advertisements in locations where they can be viewed by people browsing the internet. Using this resource to reach a wide audience dramatically increases the likelihood that they will take notice.
While you might not convert them immediately, just getting your company's name and offering in front of them is enough to create brand awareness, which is the first step in the process. Once a consumer can recognize your name or associate it with offerings that fulfill a need, you'll be far more likely to be considered when they search for a storage facility.
One big challenge for a company operating in the storage industry is turnover. People are constantly renting and leaving, which poses a unique challenge for storage facilities of all sizes. Whether you have a single location, are part of a chain, or manage a larger portion of a chain, you'll need to invest in paid advertising to ensure you stay competitive and have a steady stream of tenants. A robust self-storage marketing campaign can help with this issue, especially when you use the right strategy. Marketing storage units takes careful planning and an understanding of the market.