Self-Storage Website Optimization
First on the list for any business with a digital presence is to ensure that their website is fit for purpose, i.e., optimized. Website design for storage facilities can be easy, for the services they offer are simple. Indeed, these websites need to be simple and user-friendly. But sometimes, simple can be challenging to design. If you're stuck in the design stage, look at the websites of some of the industry's big players. These will give you an insight into what their research has said is the best way to design a self-storage website.
Self-storage website optimization means focusing on two key elements: SEO and mobile.
SEO is the process of helping a website or page rank highly in a search engine's list of results. SEO for self-storage websites needs to, first and foremost, be local. You will rarely find people outside your area searching for self-storage. So you'll want to target local keywords to increase the number of local people who see your business.
SEO optimization helps bump a website up the search rankings and increase organic web traffic. Other SEO elements will also improve the user experience of your website by improving its speed, navigation, and responsiveness. Self-storage website SEO is not a difficult task, but it is a significant undertaking.
More website traffic goes through mobile devices than desktop devices. Google, the world's largest search engine, prioritizes ranking websites optimized for mobile devices. So, making a website mobile-friendly is necessary for any self-storage website optimization. On top of this, 76% of people who conduct a local search on a mobile device visit that location within 24 hours. 28% of those visits result in a purchase.4 So optimizing a website for mobile, including making it mobile-user-friendly, is a surefire way to boost your rankings and convert clicks into customers.