One of the most recent and constantly evolving trends in self-storage tech that has helped operators to improve customer service and acquisition is the offering of streamlined website funnels. Funnels allow customers to select and reserve their unit online, before they’ve even visited the facility!
Facility Management Technology
Technology has infiltrated almost every element of the self-storage world. This includes all types of tech, from Bluetooth locks to facility management software that allows operators to remotely manage multiple locations at once.
Technology’s infiltration into the world of self-storage goes further than improving the customer and employee experience. One of the most important elements of self-storage facility management, self-storage marketing, has recently seen some great leaps forward.
It's no secret the internet has profoundly affected self-storage marketing. Operators no longer rely on word-of-mouth, billboard, and newspaper advertising. Instead, they've had to adjust their strategies to reach customers where most of them are now searching for answers to their self-storage solutions—online.
Recent self-storage industry trends for marketing include advances in how pay-per-click (PPC) advertising is managed. Previously deemed by many to be too expensive, PPC advertising is quickly being recognized as one of the most effective ways for self-storage operators to generate website traffic helping to drive occupancy rates up!
These advances are, in large part, thanks to hassle-free tools like Adverank’s ad management tool, which is designed specifically for managing self-storage facilities. Adverank is at the cutting edge of PPC advertising for self-storage facilities and uses customer data and a facility’s occupancy goals to customize a budget. This is then used to fund advertising for keywords selected by Adverank’s team of self-storage industry and SEO experts.